Feature Friday: Eve Ashworth of Ashworth Creative
It’s Feature Friday, and we are so excited to be featuring Eve Ashworth from Ashworth Creative! You may have seen some of their work in our previous post featuring the PKGO Forward video. Check out our interview with her below.
Are you from the area originally? If not, what drew you to Poughkeepsie?
Both Isaac Ashworth, my husband and business partner, and I were born in the United Kingdom. Isaac moved here and attended Rhinebeck High School. I arrived in the US later and we met and married here.
Our first business together, Ashworth Design Inc. was based in Yorktown in Westchester County, but we moved to Dutchess County to raise our children. Our home is in Rhinebeck and we love it, although we probably spend more time in Poughkeepsie!
Can you tell us a bit about Ashworth Creative? Why did you choose to be located in Poughkeepsie?
Our business grew out of a couple of our homes and in 2010 we became the second tenant in the Poughkeepsie Journal building when PagePark Associates took it on. At the time lots of design firms were migrating to Beacon, but we believed in Poughkeepsie being ready to reinvent itself and wanted to be part of it. We have never regretted that decision.
Our business, now called Ashworth Creative, is a boutique marketing agency that has a strong team of highly experienced creative and technology professionals who take on major marketing assignments and accounts from the Hudson Valley and beyond these shores. We win awards for the work we do, which is nice, but that’s not nearly as important to us as helping our clients to flourish and grow.
What is your favorite part of what you do at Ashworth Creative?
We help clients find the brand, voice and image that fits them and communicates who they are and what they do to an outside audience. This may be on the web, in video, print, in digital advertising or through social media. Clients come to us to get an honest appraisal of their brand and promise. We take the time to listen, to collaborate and invest in their success, and it’s exciting. Our clients tell us that meetings with Ashworth Creative may be the highlight of their day. Because we love talking shop with passionate manufacturers, healthcare professionals, higher education experts and county and city officials.
Are there any new projects you are currently working on that you would like to share about?
We are always busy, thank heavens, even throughout the pandemic. We are currently engaged in a great deal of work for multiple healthcare clients, developing e-commerce platforms for manufacturers and designing, writing and building several very large websites. Recently we won top national marketing awards for the websites for Day One Early Learning Community (please take a look at this extraordinary and innovative project coming to Poughkeepsie) and SallyeAnder handmade products which was named the outstanding ecommerce website nationally in the Marcom Awards. We are hard at work on the 2020-21 catalog for Harney & Sons Fine Teas- last year’s edition won two platinum awards. We are also proud of the effort we put into the latest issue of Think Dutchess Magazine. Most recently we wrote and produced the video for the City of Poughkeepsie Reopening in which we tried to capture the enduring spirit of Poughkeepsie’s people.
Where is your favorite place in Poughkeepsie?
Apart from our office in the Poughkeepsie Journal Building? Probably Rossi’s Deli! It’s an office favorite.
What do you like to do for fun in Poughkeepsie?
We are all looking forward to the return of First Friday, that was an amazing effort and really brought people together. Plus, we love the art galleries, restaurants, the Hudson River, the colleges, it’s a gem, or the Queen City of the Hudson!
What is your hope for the future for yourself and Poughkeepsie?
We hope that Poughkeepsie can continue to fulfill its remarkable promise. The people here have great heart and they deserve to share in the city’s success. When we were working on the PKGO branding, we conducted a survey among city residents. One of the questions was “Do you believe that Poughkeepsie’s best days are in the past or are its best days yet to come?” An overwhelming majority of respondents said they believed that Poughkeepsie’s best days are yet to come and we firmly believe that too.
It’s awesome to see their work happening all over the city and beyond. We are so excited to see what Eve and Ashworth Creative will do next!